How to rank a website on search engine?

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RANKING A WEBSITE ON SEARCH ENGINE:





SEARCH ENGINE OPTIMIZATION (SEO) - Process of Optimizing a website/online content to improve its visibility on SERP's (Search Engine Result Page)


RANKING:

When User searches for any Query Google goes to database and finds which page is relevant to the keyword searched and checks for the quality of website and then gives the ranking. 


Why WEBSITE RANKING is important ?

  • More Visibility - When user searches for a product in search engine ,if your product ranks at the top then automatically visibility increases. 
  • More Visitors (Traffic)- Once your website ranks at the top , brings more traffic which can lead to more sales and leads
  • Builds trust & credibility - People trust websites that appear at the top, it makes your brand look more reliable
  • Drives targeted traffic - When we get a quality traffic ,SEO attracts those who are actively searching for a product/content . 


HOW SEARCH ENGINE WORKS?

  • Crawling -Search Engine uses bots/crawlers to visit entire websites on the internet  which scans every single page of the website (image ,videos ,contents ,links etc) 
  • Index -Once Crawlers finds the content they store and organise in giant database called Index.
  • Ranking - When User searches for any Query Google goes to database and finds which page is relevant to the keyword searched and checks for the quality of website and then gives the ranking. 
GOOGLE ALGORITHMS -
  • PANDA - Search Engine checks for quality of content in website , it shouldn't be duplicate content, it should have lengthy content .
  • PENGUIN - Checks for poor quality backlinks in website ,which means whether it has a duplicate content ,mobile friendly or checks with speed . 
  • HUMMINGBIRD -Checks for keyword density .
  • RANKBRAIN - Checks for Relevant content ,which means separate dedicated pages to have in website 
  • PAGE EXPERIENCE - Checks for load time, quality content and mobile friendliness in the website 

KEYWORDS - A word or phrase users type into search engine to find relevant information.

SHORT TAIL - These are 1-2 words long

                          General Query 

                          Ex :" Candles "

LONG TAIL - These are 2 or more words long 

                        More specific queries 

                         Ex : "Organic Soy Candles for living room"


KEYWORD RESEARCH - It is the process of finding the words and phrases that people type into search engines  when they’re looking for information, products, or services related to your business.


TYPES OF SEO - 

  • On Page SEO
  • Technical SEO
  • Off Page SEO 

ON PAGE SEO - means optimizing the content and elements on your website pages so that search engines can easily understand and rank them higher.

1. ON PAGE SEO Checklist -
  • Heading tag optimization - Organizing your content clearly using headings(H1,H2 and H3)  that include keywords.H1- Main Title  H2- Sub Heading  H3- Sub Section
  • Keyword Optimization -
  • URL Structure -
  • Title Tags - The page title that appears on Google search results.
  • Meta Description- The short summary below the title in search results.
  • Image Optimization -Use descriptive file names and add alt text (example: alt="vegan hand poured soy candle").
  • Internal Links - Link your pages together (for example, link your product page to your blog page).

2. TECHNICAL SEO Checklist - Improving technical factors of a website to increase the ranking

  • Sitemap.XML - Collection of URL's we provide to google for indexing
  • Robots.txt - File that tells Google to not crawl certain pages which are confidential 
         Syntax - User-agent: *

                       Disallow: /slug/

3. OFF PAGE SEO Checklist - Activities performed outside the website to improve rankings ,visibility and authority 

Main Goal - To bring Audience & Links from High Authority Platforms

BACKLINKS - Adding our website link to other website .

BACKLINK - AUDIENCE

                       CRAWLER

 Types of Backlinks:

  1. Do-follow backlinks – Telling Crawlers that the website can be trusted & has good quality of content 

  2. No-follow backlinks – Telling Crawlers not to crawl the website as as they are not sure with the good quality of content . 




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